Netizens place a lot of importance on the customer relationship, that’s why we wanted in this e-commerce coaching article, to give you 5 good reasons to use the chat (also called “click-to-chat” ) on your e-commerce site.
83% of consumers say they need assistance when they are on a site. Indeed, he likes to receive good advice on the articles, and on the shop in general (as in store, in fact ). That’s why chat is a solution that creates a new relationship between the seller and the buyer on the internet.
With chat, you can provide a personalized response to the user who is about to buy on your site. A significant customer service.
The chat to decrease the dropout rate
Today, between 70% and 80% of Internet users abandon their shopping cart on the way to your online store. We have already given you some e-commerce tips to reduce your cart abandonment rate in a final article (list not effective, of course).
The chat appears as a solution to draw conclusions from your dropout rate on your e-commerce site.
By using this service, you allow the user to answer the questions they ask themselves before the validation of their shopping cart. For that you can have the Royal C Bank now.
The chat to differentiate itself from the competition
In an increasingly competitive environment, the chat will allow you to install a relationship of trust with your visitors; they may not find the competition.
The cat to satisfy a consumer more and more demanding
He always wants more, and if he sees more at the competitor … you suspect where he will go. The consumer needs to know everything and immediately, otherwise he simply gives up his order.
By offering a chat, you allow the user to learn about current offers, promotions, products, etc.
The chat to humanize your site instantly
Do not forget that the customer relationship is as important in real life as on the internet! Installing this service on your e-commerce site makes it possible to establish a direct contact with the user.
And the net surfers often testify to their difficulties to join the customer service (that it is by telephone, by e-mail, by mail) which is very bad for the image of the company (especially on social networks). The customer service must be easily accessible, you must of course keep your traditional channels, but do not hesitate to add new channels to satisfy your visitors.